Jamie Oliver has been trying to get the nation’s kids to be healthier for years.
The Naked Chef is constantly telling parents what to feed their children and famously got Turkey Twizzlers banned from school menus.
But how does his own parenting style match up at home?
Jamie and wife Jools are massively outnumbered as they are parents to five wonderful kids – and are even considering having more.
Poppy Honey Rosie, 18, Daisy Boo Pamela, 17, Petal Blossom Rainbow, Buddy Bear Maurice and River Rocket Blue Dallas were all given very extravagant names by their parents.
We’re used to seeing the celebrity chef on TV, but it’s actually his children that are being watched.
Back in 2018, Jamie confessed to using a special ‘spy’ app to keep a watch over his kids at all times.
He likes to know where his eldest children are and makes sure they haven’t lied to him about their whereabouts.
Jamie said he and Jools think the phone app is a “brilliant” way to check up on their family throughout the day.
“The older girls, Jools and I are all on an app called Life360, which means we can see exactly where everybody is and what route they’ve gone,” he explained in an interview with Woman magazine.
“So if one of the girls says, ‘I’m going to Camden Town’ and I can see they’ve gone to Reading, then we have a problem.”
However, Jamie did point out that it works both ways as they can keep tabs on him too and check how fast he is driving.
After the birth of their fifth child, Jamie and Jools were forced to hire a night nurse to help out.
They reached out for help after becoming sleep deprived because of adorable little River.
Jamie and Jools felt “battered” after five weeks of looking after the newborn back in 2016 and needed some extra support.
Enough was enough when Jamie had to endure a 12 hour day of filming after an entirely sleepless night.
“Sleep deprivation makes the most wonderful people just, unreasonable,” he told BBC Radio 5 Live.
“It hit us hard this year, really hard, because you know we’ve got two teenagers and it’s teenagers things, and you’ve got a six and a seven-year-old as well, and they’re up as well.
“I’ve got a night nurse, and she started a week ago, so five weeks in, so you know, we got battered for five weeks, and I was trying to help out, and do the night feed, and then go and do 15 hours of filming at the end of Southend pier, and that was tough.”
Strict Jamie expects certain behaviour from his offspring and doesn’t care if he is not liked.
The TV chef admitted he has struggled as his eldest turn into teenagers – and feels like their should be some sort of rehab for tired parents.
“They should have something like The Priory for parents of teenagers. It’s really tough, isn’t it,” he told You magazine in August 2019.
“I’m not sure how good my teenage parenting has been. I think I’m still on a six or seven out of ten from my girls. Which I’m fine with.
“I know I was a good nine or even ten [when they were] younger, I mean, what does a nine look like as a parent of teenagers? Does that mean you go clubbing with them?”
One big pet peeve Jamie has is screens at the dinner table – something which many other parents can relate to.
Pointing out the phones are technically his, he added: “These screens! It’s 24/7. And this idea that their phone is theirs.
“I like to just re-state that the phone is mine, I pay the bill. Every child seems to think it’s a human right to have one.”
However, Jamie does believe the screens can be used to good effect and uses an iPad to ‘hypnotise’ his youngest son into eating.
He was forced into the desperate measure to get his fussy lad to eat the “good stuff”.
“I hate screens, however River is such a feral child. Sometimes, we have to have a screen,” admitted Jamie in September 2019.
“We hate it. I am pretty much zero-tolerance with screens at the table as it really p*sses me off.”
While confessing the practice is somewhat “controversial”, he added: “If he’s not eating, if you put a screen in front of him it hypnotises him and you can put anything in his mouth.
“He likes carbs, all the other kids have been better with veggies and salads and trying different things.
“If you want to get the good stuff with him, almost the same as blending stuff into a smoothie, me and Jools will put it on and it does work.”
They may already have five wonderful kids, but Jools seems determined to have even more.
In a shock confession in April last year, Jools said she has been “bugging” her husband to have another baby and that she “wants to keep going.”
She also explained her parenting has changed as she has such a wide age range of kids and that she appreciates that all her gorgeous children are different.
Jools, 46, is very keen to have a sixth child to expand her brood so that youngest River can have a sibling closer to their age.
“I want to keep going until I can’t,” she told fitness podcast The Red Room.
“I will probably think about stopping wanting another baby when I am about 47.”
However, Jamie doesn’t seem convinced that she really will draw a line under having more kids when she reaches that age.
Jools added: “Jamie says, ‘You can’t put an age on it because you keep on talking about it’ but just one more for River.
“I want to just stop bugging Jamie. But I feel like I don’t know. I think one more.”